No one knows what the world will look like in ten years’ time. But innovators have a pretty good idea. We understand innovators because we’ve been pushing the envelope as a content agency since 2001. Our holistic approach helps us capture people’s attention and influence them to think more openly about the tech-driven future.
Been there. Done that. Doing it again.
We help technology brands speak to risk managers, logists experts, AI inventers, hackers, engineers, tech-shy managers, enthusiastic early adopters and the general public - and more - in a way that is open, accessible and engaging. And in a language that everyone can understand.
Try. Test. Wow. Repeat.
It takes powerful content to connect with today’s busy audiences. Through captivating branded films and promos, to engaging journalism-worthy copy, we tell stories that make sense of complex ideas and then make them stick. Our iterative approach to content production is driven by our passion for great storytelling. We use the latest tools in clever ways to acheive results.
Veeam: Driving growth by educating the customer
B2B tech company Veeam has grown rapidly over the last twelve years. They engaged us to help them raise their profile as the availability solutions provider to 74% of the Fortune 500 organisations.
We celebrated Veeam gaining their 200,000th customer with a quiz-based competition that shone a light on their product’s pivotal role in helping businesses achieve digital transformation.
Challenged to target both engineers and their less tech-aware managers, we created a set of questions that entertained and informed by drawing the link between changing consumer internet usage and the growing corporate need for always-on availability.
The campaign was a success that far exceeded Veeam’s targets. Primarily aimed at raising awareness among their existing audience, the campaign also created 13,000 new leads, 35% of whom identified as IT decision makers. A further viral effect saw 10% of traffic arriving from end-user referrals.
Trivselhus: Inspiring with a smarter way of living
Leading Swedish house builder Trivselhus create technologically-advanced homes with smart technologies wired in. As part of their expansion into the UK housing market, they recently launched the Sommar Place development in Milton Keynes.
To position these as ‘homes of the future’ and drive sales, we produced a comprehensive content strategy that included videos, brochure and website copy, PR materials and blogs. This holistic approach has attracted a nationwide audience.
We were also instrumental in enhancing Trivselhus’ relationship with Apple, whose HomeKit product is central to the smart offering. Working closely with both brands, we developed a language that delighted and is designed to support future collaborations.
Sommar Place was successfully launched on 21 March 2018, garnering strongly positive double-page reviews in national newspapers and influential tech publications. The development is already attracting prospective buyers to a more connected and eco-friendly way of living.
BT: Connecting departments to enhance customer service
BT launched their commitment to getting it ‘right first time’ in their customer interactions back in 2008. Their goal was to make excellent customer service a key differentiator across all the markets they operated in.
Discovering that their customers were having to educate BT sales people about the latest deals and offers, we were brought on to help improve communications between their marketing and sales departments.
We produced sales-focussed training materials for BT staff to strengthen their internal information sharing. We also created copy for a range of marketing and sales materials to promote the initiative externally.
That year, BT achieved a 9% improvement in getting it ‘right first time’, and a 54% improvement in consumer service provision lead times. The business brought in a total revenue of £20,704 million, an increase of 2% on the previous year.
ASUS: Communicating with a global audience
We loved being part of ASUS’ In Search of Incredible transmedia campaign, which followed Grammy-winning artist Jason Mraz as he travelled the world sharing tales of remarkable people.
A series of web videos presented via a branded YouTube channel was supported by a social media campaign on Facebook and Twitter. Viewers were also encouraged to enter a competition and share their own incredible stories.
We were responsible for the transcreation of the user-generated content that was submitted in response to the campaign. With stories submitted from 16 countries, we used our skills to make sure they were universally understood and engaging.
Thousands entered the competition, with the video stories ultimately being viewed more than 11 million times. The winning video gained widespread publicity and was shown at the 2012 Sundance Film Festival.
Sony: Unifying a diverse portfolio
We are proud to have worked with Sony for over seven years, applying our scriptwriting, production and transcreation skills to their print and digital campaigns, branded videos and television commercials. In particular, we developed concepts and provided digital content for videos supporting various Sony products. The strapline we created to unify their broad product range was globally adopted by the business.
We’re an award-winning content agency with copy, film and social media in our mix. We show and tell engaging stories for savvy brands, global agencies, leading publications and the UK’s biggest film funders.
We help brands respond to the needs of their changing audience, ethically and effectively. Offering creative solutions and compelling stories backed by a clear-cut strategy, our content team helps you connect, converse and create profitable friends for life.